We sell fewer things, and we know all of them.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
It began as a list of things we couldn't find.
Two of us were furnishing a first apartment and kept hitting the same wall: pages of near-identical listings, no way to tell what would last a year. So we started a shared document of objects we had actually used and would buy again. Friends asked for it. Then their friends did.
By the end of 2019 the list had become a small shop run out of a rented room in Karachi. The document is still the site’s spine — every product page traces back to someone here using the thing daily and writing down what happened.
2019
Founded in Karachi
2019
Founded in Karachi
Two of us were furnishing a first apartment and kept hitting the same wall: pages of near-identical listings, no way to tell what would last a year. So we started a shared document of objects we had actually used and would buy again. Friends asked for it. Then their friends did.
By the end of 2019 the list had become a small shop run out of a rented room in Karachi. The document is still the site’s spine — every product page traces back to someone here using the thing daily and writing down what happened.
2019
Founded in Karachi
2019
Founded in Karachi
Three questions, asked of everything.
If a sample fails any one of them, it goes back to the maker with notes and never reaches the site.
Item #1
Item #2
Item #3
Come see what made the cut.
Or write to us — the same nine people who choose the products answer the email, usually within the hour.